Content first marketing agency based in Dubai .

“Great content is the best sales tool in the world”
Marcus Sheridan

Grassroots was established by a team of digital and creative experts with a crystal clear vision of creating a modern and exciting creative agency that understands present-day design and the crucial aspects of social media marketing and growth.

We put our clients first, offering honest and direct solutions from our experienced team to guarantee results in your specific area. We make your passion our passion – and we grow together.

With over 10 years of combined experience, our innovative thinking and constant research of emerging trends allow us to create an unrivaled customer experience. Our sole objective is to create, maintain and significantly boost our client’s presence within their targeted online communities.

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Social Media Management

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Content Creation

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Web Design & Development

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Influencer Management

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Digital Marketing

Welcome to Grassroots

Creativity is to Think More Efficiently

We’re full service which means we’ve got you covered on design and content right through to digital. You’ll form a lasting relationship with us, collaboration is central to what we do.

Industries we cover



We’ve been crafting exceptional branding, packaging, photography, and websites for all things delicious since we launched. We have grown a diverse portfolio of F&B clients and gained extensive experience in growing business within the industry via engaging online strategies. Whether your goal is to build awareness, engagement, or increase ROI, you have come to the right place!



Fashion is a language of creativity and exploration. We’ve been creating content for fashion & beauty brands on innovative campaigns, content, and e-commerce ensuring relevance and a unified vision. Our integrated approach elevates brands and captures their personality through thoughtfully curated content.



Driving business and winning business – that’s why we love the automotive industry. We develop strategic marketing and advertising solutions for our clients utilizing traditional and digital media methods. We integrate comprehensive marketing campaigns, hard-hitting creative, and personalized social media management to effectively reach customers and drive sales.


Health & Fitness.

Kick-start your brand into gear! Our in-house digital marketing specialists focus on content creation and social media services for health and fitness clients globally. Fitness inspired business marketing can help with lead generation, brand awareness, product launches, and many other objectives. We are here to shake things up!



Spread the word! Social media platforms are the perfect place to showcase your events as people are online to find out about what’s happening and going to happen in real-time. Well-planned and delivered social media strategies for events can often be the difference between a moderately successful event and one that reaches and engages attendees and a wider audience for both current and future events. There’s no business, like showing your business!

Our Valued Clients

What Clients Say About Us

What hooked us to Grassroots

What hooked us to Grassroots was the ability to understand our needs as a client, and to provide a versatile range of solutions adequate to our business and profile. They evolve and adapt rapidly to different situations, and always keep us in the loop as decision-makers.

Dr Francisco de Melo

Plastic, Reconstructive and Cosmetic Surgery Specialist

Highly recommend Grassroots!

Grassroots helped us with multiple aspects for our new business including website, shooting content and our social media pages. Everything was clear and simple from start to finish. Would highly recommend.

Grant Sommerville

grassroots team have been doing my socials

The Grassroots team have been taking care of my socials for my businesses and since doing so my sales and audience has increased massively. Every team member I have been in contact with have been a pleasure to work with & great help.

Thanks guys!

I highly recommend you try them out 😊.

Dillon Mcewen

Thread Station

Grassroots bring sales and increased my numbers

I run a comedy club and Grassroots not only do all my digital, but they also give me great advice about the marketing of my business off line. They come up with solutions, are brilliant at driving sales and bring fresh customers through my doors. They are results driven.

Gail Clough

The Laughter Factory

Highly professional Team

As an organisation we were introduced to Grassroots earlier this year and engaged them to support us with a new client activity. From initial introduction all the way through the project the team at Grassroots were highly professional, very supportive and showed great understanding in their field helping us shape the precise strategy required. I strongly recommend you try Grassroots for any and all Social Media support needed.

Kenny Jephcott

IML Group

How Can We Help?

We craft beautiful and unique digital experiences. With more than 10 years of knowledge and expertise we design and code clean websites and apps, we build brands and help them succeed!