Who Are Haagen Dazs?
Haagen Dazs are considered to be one of the best, high-quality ice-cream brands in the world. They have ice-cream stores all over the UAE & Dubai offering over 20 enticing ice cream creations and drinks. Using only the best ingredients, they are the most premium ice-cream brand globally.
Haagen Dazs were looking for a fresh social media approach to promote their UAE branches. They had a strong focus on developing and implementing digital and social media initiatives by using vibrant bursts of colour and plenty of character.
Through workshopping and strategizing, Grassroots Creative Agency used a distinct engagement approach to produce content for Haagen Dazs’ social media. The ultimate goal was to deliver their core brand message, adhere to brand guidelines, whilst driving consumer engagement. We created colourful and quirky mood-boards as a reference for all our creative photoshoots to promote their new menus, drinks, cakes, sorbets and ice creams and successfully turned their Instagram feed into an enticing celebration of colour.