BRANDING

LUX FOLIO

Who are Lux Folio?

LUXFolio Real Estate’s co-founders & managing directors have a combined 17 years’ experience within the sales & real estate sectors. They pride themselves on providing the highest quality service, achieving outstanding results & exceeding targets. Their services include buying, selling, renting & leasing.

The Brief

We were commissioned for a full cycle brand developmentproject for Lux Folio this included the following segments:

Brand Identity

Logo variations

Full-color (main version), grayscale,

for use with a color background

Logo guidelines

Colour palette

Typography selection

Company Profile PDF

Business card design

Letterhead & envelope design

Polo & t-shirt design

The Approach

The Lux Folio logo was designed to stand out from the simplistic and generic logos that currently saturate the real estate market.

After researching different typeface options, we believed that a serif font would be suited perfectly. It is classic, elegant, and screams luxury.

A custom serif typeface was created for the logo, with a modification to the X character to ensure the logo is completely unique and bespoke.

To ensure there is still a modern element to the logo, the “real estate” tagline was designed in a complementary sans serif font, but we ensured this was not a fixed-width font, in order to seamlessly integrate it with the main word-mark.

Great Result

lux3-th
lux1-th
REBECCA TRESTON
AL FUTTAIM - DUBAI FESTIVAL CITY MALL